The artist Marketing funnel: intro

*Disclaimer* These tips are just suggestions that we have deemed relevant to selling art and enhancing your business. We understand that all businesses are different and their process to make sales will differ from business to business. The following are just guidelines and should be used at your own discretion. It is ultimately up to you to determine what is best for your business.

Attract buyers and turn them into collectors.

Like all businesses, there is a simple formula to bring in new clients and turn them into repeat customers. Although the formula is simple, the execution can be challenging. We have created a marketing guide that you can follow to ensure your business is a success. From attracting new clientele to gaining a customer for life, we’ll show you a step by step guide for a profitable business.

Before marketing your art, product, or brand we must first identify and define who the ideal buyer is. Your Target Audience. This specific kind of buyer varies from business to business, but is a crucial first step in the marketing process. Try to imagine your ideal customer, where do they live? How much money do they make? Where do they shop? Once you can determine who your ideal customer is, then you can proceed to marketing.

Learn how to find your target audience in the guide below.

Now that you know who your target audience is, let’s dive into the marketing funnel.

A marketing funnel is the path a customer follows when buying your product. Different from every other marketing funnel you can find on Google, like all our marketing guides, this one is specifically tailored to artists.