Client Loyalty - how to earn it.
It is widely known that the most valuable customers are the ones that you have already acquired, particularly in the art industry. These buyers have already demonstrated a strong appreciation for your work and have established a level of trust with your brand. They are not only prime candidates for repeat sales but also for providing testimonials and referrals to attract potential new clients.
As an artist, you've devoted significant time and effort to creating and marketing your art, and securing a sale is a momentous accomplishment. How can you ensure that these same clients will return to make future purchases or, at the very least, recommend your work to others? One solution is to demonstrate client appreciation.
Experiencing art doesn’t end once it is hung on the wall.
Owning a piece of art should grant a sense of exclusiveness to the buyer. Some of our favourite ways you can show appreciation to your clients AFTER a purchase are as follows:
Events - Host VIP events for your collectors to enjoy a night of art, live music, food and drinks. This gives an opportunity to strengthen your relationship with your clients and enhance your brand.
Birthday Cards - Send a physical birthday card to your clients. Whether it be by mail or in person. This shows attention to detail and encourages connection between them and your brand.
Gift Baskets - A basket full of high quality products is sure to brighten anyone’s day. Gifts are a great ‘post-purchase’ way to say thanks and strengthen customer loyalty. Be sure to check out our partner, Dazzle Baskets for amazing luxury gift baskets.
Use code COLLABS-1 and receive 5% OFF your order.
Tickets - Do your client enjoy sports? Music? Comedy? Treat your clients to a night out by gifting them tickets to their favourite event. Remember a second ticket so they can bring a plus one!
Rewards Program - Implementing a rewards program is an excellent way to develop repeat customers. Once a product is bought, customers can receive points equivalent to a dollar amount, which they can redeem during their next purchase. This keeps your brand at the forefront of the customer's mind because they feel they have unspent money waiting to be used.