The Artist Marketing Funnel: Consideration
Choosing your brand over others.
*Disclaimer* These tips are just suggestions that we have deemed relevant to selling art and enhancing your business. We understand that all businesses are different and their process to make sales will differ from business to business. The following are just guidelines and should be used at your own discretion. It is ultimately up to you to determine what is best for your business.
Stage 2: COnsideration
The consideration stage of a marketing funnel is a critical point in the customer journey where potential buyers are actively evaluating their options and deciding whether or not to purchase a product or service. At this stage, potential buyers have already become aware of your art and are now considering whether or not it is the right fit for them. As an artist trying to sell your work, it is important to provide potential buyers with the information and resources they need to make an informed decision and ultimately choose to purchase from you.
Ultimately, the consideration stage is a crucial opportunity for artists to demonstrate the value of their work and convert potential buyers into customers. By providing customization options, showcasing your creative process, and highlighting what sets your art apart, you can help potential buyers make an informed decision and choose to purchase from you over other artists in a competitive market.
Here are 5 ways for potential buyers to choose your brand over others:
Buyer Options
Offer customization options: Consider offering customization options for your art pieces to help potential buyers visualize how your art would look in their own space. This could be as simple as offering different framing options, or as complex as creating custom pieces based on the buyer's specifications.
2. Exclusivity
Create a sense of exclusivity: Consider creating a limited series or a one-of-a-kind piece to make your art more exclusive and desirable. You could also offer early access to new collections or special discounts to incentivize potential buyers to purchase from you.
3. Showcase your work
Showcase your process: Consider sharing behind-the-scenes glimpses of your creative process, such as photos or videos of you at work in your studio. This can help build a personal connection with potential buyers and give them a better sense of your artistic style and process.
4. Highlight your value
Highlight your unique value proposition: Consider highlighting what makes your art unique and different from other artists in your field. This could be your artistic style, medium, or message, and can help potential buyers understand the value of your work and why they should choose to purchase from you.
5. leverage social proof
Leverage social proof: Consider sharing positive reviews or testimonials from past buyers to build social proof and credibility. This can help potential buyers feel more confident in their decision to purchase from you, and can also help you stand out from other artists in a crowded market.