Albi Art Inc. | Collective Event

Artist information package

Event Breakdown

  • Location: The Calgary Winter Club (Skyline Room)

    Address: 4611 14th St NW

    Event Space: Skyline Room East & West

    Time: 2pm - 9pm

    **Artist set up/load in time 9:30am-1pm (must be done loading before 1:30pm).

    Tip: There is a restaurant/bar connected to the venue space if you wish to grab a bite to eat between your set up and the start time.

  • Event Time: 2 pm - 9 pm

    Move IN: 9:30 am - 1 pm

    Move OUT: 9 pm - 10 pm

    **Must be finished moving out by 10pm*

    Load IN/OUT will occur at the Winter Clubs North entrance (high-lighted on the map at the bottom of the page). There will be staff by the doors to assist with directions. Please move your items quickly as to not block the parking lot for too long.

    Artists are responsible for providing their own dollies/carts.

  • Please read all of the following

    • Paintings will be displayed on easels, grid wall, or folding tables only. For special requests please email albiartteam@gmail.com

      (Due to event space rules, we are unable to hang/mount anything to the walls.)

    • For all other art types (metalwork, glass, stone, etc.) please provide your own display stands. Must be contained to a 10’x15’ area.

    • We will supply a limited amount of easels and folding tables on a first come first serve basis. (max. of 5-10 easels per artist). Please email albiartteam@gmail.com if you wish to borrow easels/tables. Otherwise you will have to supply your own display easels/gridwall etc).

    • Lighting: The event room is illuminated with warm pot lighting and additional string lighting throughout. This should be plenty of light to showcase your art without having to bring your own lights.

    • The venue’s power grid is not capable of handling a large electrical load. If you wish to bring your own lighting please contact albiartteam@gmail.com to discuss details.

    • Artists are responsible for their own signage.

  • In addition to art, guests can expect live music by Donovan Smith, raffle prizes, cash bar, and an exciting atmosphere.

  • Artists will have the option to select ONE art piece to be “Highlighted” during the event by our MC, Marie Bryce. Every half hour, an artist will be interviewed at their booth.

    This interview will be recorded and sent to the artist so they can use it for their social media.

    The list of interview questions we will be asking will be emailed to you closer to the event date.

    If you have a specific question you would like to be asked during the interview, please let us know.

  • Our raffle draw will occur at 7:00pm

    Raffle tickets will also be sold during the event. All proceeds from tickets purchased at the event will be donated to our Canadian Cancer Society fundraiser.

    If you would like to donate a prize to our raffle (ie. prints, gift basket, etc.) please email albiartteam@gmail.com

  • If you have not done so already, we require a $50 non-refundable deposit to hold your position.

    Your full booth payment (minus your $50 deposit) must be payed in full before April. 1st

    Please E-transfer to cecile@albiart.ca

Media packages

1. Click event promotional material to reveal various media posts.

2. Click package to open media file.

3. Download photo or tap and hold on photo, select “save to photos” (mobile only).

4. Use for social media and marketing purposes.

How we are giving back

We are proud to be partnered with the Canadian Cancer Society for this event. Our fundraiser target is $1000. Please share the link to our Charity + Artist Donation page to help us achieve our goal.

Charity Tickets

  • Charity tickets can be purchased online or in person at the event. Every $5 donated is equal to one entry into our charity raffle draw.

    Note: Guests do NOT need a ticket to attend the event. These tickets are for donation purposes only.

  • Donations start at $5. Multiple tickets can be purchased at a time. Charity tickets can be purchased here

    For direct donations to our charity, click here.

  • Every $5 donated equals one entry into our charity raffle draw.

    For tickets purchased through an artist profile, $10 from each ticket purchased will be donated to our Canadian Cancer Society fundraiser. The other $10 will be donated to an exhibiting artist of the donators choice. Donators will also be entered into our raffle for a chance to win some prizes!

    Be sure to share your ‘Charity + Artist Donation’ link with friends, family and anyone who would like to support you and our fundraiser.

Marketing Strategy

For any event to be successful, it needs to be promoted. Here’s how we will do that.

If you have had success with other marketing strategies for events, we are always open to suggestions :)

Thank you in advance for sharing this event during your busy schedule.

  • 1) Facebook + Instagram Paid Advertising: We will run paid ads across these platforms to increase event awareness.

    2) The Winter Club’s “Club Connections” Magazine: This magazine is available to all Winter Club members as a means to stay up to date with the club’s current events. We will have an ad running in the spring edition. Club Connections reaches approx. 3600 member families. Additionally, on the day of the event, there will be ads promoting the event displayed on various signs and TV’s around the Winter Club.

    3) Curbside Promotion: From April.15 - May.11, we will promote via curb billboard on Northmount Drive / 14st near the Winter Club.

    4) Email Campaigns: Email has proven to be one of the best methods of getting people to an event. In addition to our own campaigns, we highly recommend all participating artists send 2-3 email blasts leading up to the event. EVEN IF YOUR LIST IS SMALL, your email subscribers will be interested in what you are doing.

    5) Flyers: Two Weeks prior to the show we will be handing out flyers to neighbourhoods near the Calgary Winter Club. (est. 1000 flyers)

    6) You (the artist): As we can only do so much to promote this event, it is a team effort by all participating artists to make sure this event is as successful as it can be. We highly recommend artists aim to drive traffic to the Charity + Artist Donation page to support our fundraiser. Artists are welcome to use the given media package images to promote across various social media. Feel free to tag @albi_art_collective or add us as a collaborator when posting on Instagram. (TIP: Include YOUR artist donation link in all promotion to help increase charity ticket sales!)

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Calgary Winter Club

Reasons behind this location.

Why did we choose the Calgary Winter Club as our event location? Two reasons; to increase the chances of selling your art and strengthen your brand.

  • As many artists know, the best type of buyer is the one who doesn’t go straight to the price tag. We want buyers who have multiple spaces to decorate, whose renovations include more than one art piece, and those who don’t just buy but collect art. So how can we increase our chances of targeting this audience? Host it at a place they hang out.

    Since its inception, the CWC has always attracted a certain standard of clientele. Most likely due to the club’s hefty membership fee, most members are in the middle to upper class with a household income of over 200k.

    This upscale demographic aligns with the art connoisseurs we aim to attract – those who able to invest in quality art.

  • At its core, ‘brand’ is the association of something you don’t know to something you do know. For example, while walking in the mall you notice a woman wearing all Gucci. You may assume she is very wealthy. The woman (unkown) is a complete stranger and Gucci (known) is an expensive luxury brand. This results in a perceived understanding of the woman. Again, brand is comparing the unknown to known.

    As we all have experienced, there is never a guarantee that you will sell at any given exhibition. So at the very least, we want the event location to help strengthen your brand. The Calgary Winter Club is a upscale, exclusive, member-only facility. This is a KNOWN. Meaning, art lovers who have never seen your work before will associate you (the unknown) to the Calgary Winter Club (known) strengthening the value of your work.

    By choosing the Calgary Winter Club, we're strategically positioning your art in a space that resonates with our target audience. This decision aligns with our overarching objective of not just selling art but establishing a lasting connection with collectors who appreciate the uniqueness and exclusivity of your work.

The Demographic

Graph information based on data from Calgary Winter Club 2023*

Floor plan

Booth # | Artist

#01 | ARTrophy

#02 | Cecile Albi

#03 | Alison Philpotts

#04 | Brenda Banda Johnson

#05 | Jason Kamin

#06 | Jelena Remigi

#07 | Andrew Kiss

#08 | Neil Hamelin

#09 | Darcy Presiloski

#10 | Ray Swirsky